Brand & Social Media Manager

LOVLEENKAUR

Buildingimpactfulbrandexperiencesandgrowingaudiences.

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ABOUT

Brand & Social Media Manager with 4+ years of experience developing brand strategy, leading content and social media initiatives, and executing integrated marketing campaigns. Passionate about combining creativity with analytics to build impactful brand experiences, grow audiences, and deliver measurable business results.

What I Bring to the Table

Brand Strategy & Positioning

Social Listening

AI-Powered Research & Optimisation

Copywriting

Social Media Advertising

Customer Relationship Management

Competitor Analysis & Research

Leadership

Influencer Marketing

Video Production

Public Relations

Social Media Analytics

Google Analytics

YouTube Studio

Meta Business Suite

Claude

ChatGPT

Google Gemini

EXPERIENCE

Vedam School of Technology

Brand & Social Media Manager

03/2025 - Present · Gurugram

•Owned zero-to-one brand launch, scaling the brand to 16.8K Instagram followers, 35K+ YouTube subscribers, and a 5K-member Telegram community within 2 months through integrated content and community-building strategies.
•Managed a ₹60L+ seasonal brand budget, leading 100+ integrated marketing campaigns across social media, paid ads, founder branding, PR, and offline activations to drive brand awareness and student acquisition.

Coding Ninjas

Social Media Lead

11/2024 - 03/2025 · Gurugram

•Led the organic social media strategy across Instagram, YouTube, LinkedIn, X, and Facebook, driving 160% follower growth and increasing overall brand reach by 82% YoY without relying on media spend.
•Generated ₹60L+ in attributable revenue within a single quarter through high-impact organic social campaigns aligned with business and enrollment goals.

Coding Ninjas

Assistant Social Media Manager

04/2024 - 10/2024 · Gurugram

•Owned end-to-end execution for Instagram and YouTube, leading content calendars, performance analysis, publishing, and channel optimization to accelerate audience growth.
•Partnered closely with the Brand Head to conceptualize and execute integrated brand campaigns, topical marketing initiatives, and high-impact product launches.

Coding Ninjas

Social Media Executive

07/2022 - 03/2024 · Gurugram

•Owned the organic content strategy across Instagram, YouTube, LinkedIn, X, and Facebook, defining platform-specific content pillars, creative direction, and brand voice to maximize reach and engagement.
•Conceptualized and launched the 21-Day Coding Challenge, a flagship multi-channel campaign that drove 23K+ registrations within 10 days, generated 50K+ mentions on X (Twitter) and 15K+ LinkedIn mentions, and became a recurring marketing IP for the brand.